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Suitable for undergraduate principles of marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. Principles of marketing, student value edition 17th edition 17th edition. Book nameauthor principles of australian equity and trusts. This book is licensed under a creative commons byncsa 3. There is no better text book than kotlers textbooks.
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For more details on it including licensing, click here. Buy a cheap copy of principles of marketing book by philip kotler. The principles of marketing clep covers the material covered in most introductory marketing college courses. Content marketing, social media best practices, and crowdfunding and crowdsourcing.
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